Client’s database or account is enormously valuable. Business without tangible assets can still be valuable and attractive in the eyes of investors and potential joint-venture due to their big customer portfolio. It can be considered as one of the most important things of the business organization which can be divided into 5 levels as below:
- Target customers who never used the product or service but have enough information to make marketing and become the customer.
- Customers who used the product or service, contact details stored and have a high returning possibility.
- Customers who currently use the product or service.
- Customers who work have been successfully delivered in which the payment can be billed. This type of customer might be similar to the one with an accounting system called ‘debtor’.
- Customers who use the product or service regularly, in another word, ‘member’.
Any business that proves to have a definite client account, can be brought to the table for client database valuation!
